Marketing Daily
Tuesday, May 10, 2016

Top of The News

JAB Putting A Lot Of Dough Into Krispy Kreme
by Thom Forbes

Krispy Kreme, the global hot glazed-doughnut purveyor founded in 1937 in Winston Salem, N.C., on the premise that "customers are the center of the doughnut," is being acquired by JAB … Read the whole story

  • AUTOMOTIVE
    Chevy Focuses On Malibu's Gas Savings
    by Tanya Gazdik

    The Malibu is a priority launch for Chevrolet this year and will include traditional media channels as well as cinema, social, mobile, experiential and … Read the whole story

  • ELECTRONICS
    Troy-Bilt Sells Dependability
    by Aaron Baar

    "We've boiled it down to 'When your equipment doesn't work, it ruins your day,'" Anthony delVecchio, management supervisor at agency Marcus Thomas (which developed … Read the whole story

  • RETAIL
    As Sales Fall At Whole Foods, Company Dials Up Digital Marketing
    by Sarah Mahoney

    "We are doing more to invite customers into stores through advertising, digital and radio," says co-CEO Walter Robb. "And our teams do a terrific … Read the whole story

  • AUTOMOTIVE
    Honda Plays Up Civic Coupe's Nonconformity
    by Tanya Gazdik

    The multiplatform campaign includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while communicating how the 2016 … Read the whole story

  • RESTAURANTS
    TGI Fridays Aims To Woo Millennials Out Of Their Cribs
    by Karlene Lukovitz

    The #DineandDrink ad is being aired through June 19 on Millennial-centric programming on Adult Swim and ESPN, CBS's "The Late Show with James Corden," … Read the whole story

  • New Lotto Campaign Explores The Power Of Five
    by Larissa Faw

    The centerpiece of the integrated effort is the :60-second Forever Five TV spot that tells the story of Will Harris who is so fixated … Read the whole story