Marketing Daily
Wednesday, May 11, 2016
  • Shock Top Sending Adults To Summer Camp

    Shock Top VP Jake Kirsch said that the camp will bring to life the brand's messages of "living life unfiltered" and "embracing real talk … Read the whole story

  • JCPenney Goes Whole-Hog Into Appliances

    "Financing of big-ticket appliances could be a major driver for sales on store credit cards, helping to drive loyalty to the retailer as it … Read the whole story

  • Shepard, Bell Return For Samsung Appliances

    "Their family is growing and evolving, and the ebb and flow of life is woven into the story," Katie Cheng, vice president of home … Read the whole story

  • Mazda Partners With 'USA Today' Sports

    "When considering partnerships, Mazda looks for the best way to fit organically into our customer's' lives and passion points," Russell Wager, vice president of … Read the whole story

  • Gold'n Plump Crows About Being Antibiotic-Free

    "Although we're seeing more brands going with 'no antibiotics,' we're going all the way from egg to chicken," Rory Bidinger, brand marketing manager for … Read the whole story

  • Western Union Puts $100 Million Media Assignment Into Review

    In the U.S. Western Union has worked with Gravity Media in recent years. The company is best known for its worldwide consumer-to-consumer money transfer … Read the whole story