Marketing Daily
Thursday, May 12, 2016
  • Honda Preps For IndyCar Season

    Created in partnership with USA Today Network, the 360 "Fastest Seat in Sports" video will virtually put racing enthusiasts behind the wheel of a … Read the whole story

  • America's Fickle Fashionistas = Bad News For Gap, Macy's

    Those declines come at a time when consumer confidence is solid, and clothing sales are brisk at other retailers, including fast-fashion brands like H&M, … Read the whole story

  • Skinny Cow Offers 'For Him' Package To Engage Female Fans

    These are the exact same sandwiches being sold in the brand's standard pink packages through Skinny Cow's, but in a "manlier" package - and … Read the whole story

  • YouTube Best Bet For Social Video CE Efforts

    "The consumer electronics space tends to post longer-than-average videos," Stephen Bradley, L2 managing director, tells "Marketing Daily." "People can search for them. All of … Read the whole story

  • Purina Enlists Sports Stars For Video

    The initiative is being promoted via a "robust digital campaign," Amy Kirkou, retail and shopper marketing manager for Nestle Purina, tells "Marketing Daily." Read the whole story

  • Old Navy's Erin Riley To Lead TBWA/Chiat/Day LA

    Riley, who will join the agency in June, is a veteran marketing executive with 15-plus years of experience working in multiple industries and across … Read the whole story

  • The Art Of The Sell? It's In The Art Of The Buy

    There will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI. Read the whole story