Nissan Motor is taking a 34% stake in Mitsubishi Motors in a "far-reaching alliance" that will make it the largest shareholder of its scandal-plagued rival going forward. The deal, which … Read the whole story
Created in partnership with USA Today Network, the 360 "Fastest Seat in Sports" video will virtually put racing enthusiasts behind the wheel of a … Read the whole story
Those declines come at a time when consumer confidence is solid, and clothing sales are brisk at other retailers, including fast-fashion brands like H&M, … Read the whole story
These are the exact same sandwiches being sold in the brand's standard pink packages through Skinny Cow's, but in a "manlier" package - and … Read the whole story
"The consumer electronics space tends to post longer-than-average videos," Stephen Bradley, L2 managing director, tells "Marketing Daily." "People can search for them. All of … Read the whole story
The initiative is being promoted via a "robust digital campaign," Amy Kirkou, retail and shopper marketing manager for Nestle Purina, tells "Marketing Daily." Read the whole story
Riley, who will join the agency in June, is a veteran marketing executive with 15-plus years of experience working in multiple industries and across … Read the whole story
There will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI. Read the whole story