Marketing Daily
Friday, May 13, 2016
  • Sacramento Kings Rebrand Franchise

    "Throughout the development process of the new visual identity, we worked to find ways to pay tribute to our fans and their unmatched pride," … Read the whole story

  • Jack Link's Evolves 'Hangry' Campaign With Hacks

    In addition to broadcast and the brand's YouTube channel, videos will be distributed on channels including ESPN and Hulu. The gym video is currently … Read the whole story

  • Allstate Repositions Brand In Campaign

    The integrated campaign positions Allstate in a fresh and interesting way and will include celebrity "cameos." The first spot features comedian and actress Leslie … Read the whole story

  • Retailers' Ads Make Dramatic Shift To Mobile

    But m-commerce efforts still haven't found their groove, with 78% of shoppers who have tried to use their phones to buy something saying they … Read the whole story

  • Mars Petcare Brings Together Dog Food Brands

    For the first time ever, Mars Petcare is bringing together its portfolio of dog food brands in a campaign called Mix Mania. The brands … Read the whole story

  • Is America The Weiser Or The Loser? My Continent For A Beer!

    Somewhere, the Clydesdales are sobbing. Read the whole story