Amazon is ready to hit the market with a barrage of private label grocery-store products for Prime customers, the "Wall Street Journal" reports, further disrupting not only how consumers get … Read the whole story
"Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past," said Olivier Francois, … Read the whole story
The store uses plenty of digital thinking, including an interactive display called "Kitchen Creator," which lets shoppers experiment with appliance selections on a tablet, … Read the whole story
In the first spot, making its broadcast debut on May 16, a representative who's ostentatiously labeled "lawyer" stands next to the actor. (An asterisked … Read the whole story
"Our commitment was to not do anything in the backyard because it's boring and what all the existing players are doing, and they're all … Read the whole story
Even though the brand gets scarcely a mention, the three-minute videos, as well as the 15-second trailers, are meant to promote its all-natural moisturizing … Read the whole story
The Tennessee Department of Tourist Development is sponsoring a live-streamed concert series that will be simulcast in Chicago. The tourism campaign aims to highlight … Read the whole story
Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to … Read the whole story