Marketing Daily
Monday, May 16, 2016
  • Fiat 124 Spider Returns With Video Effort

    "Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past," said Olivier Francois, … Read the whole story

  • Sears Tries New All-Appliance Format

    The store uses plenty of digital thinking, including an interactive display called "Kitchen Creator," which lets shoppers experiment with appliance selections on a tablet, … Read the whole story

  • Neil Patrick Harris Returns For Heineken Light

    In the first spot, making its broadcast debut on May 16, a representative who's ostentatiously labeled "lawyer" stands next to the actor. (An asterisked … Read the whole story

  • Ego Power+ Showcases Capabilities

    "Our commitment was to not do anything in the backyard because it's boring and what all the existing players are doing, and they're all … Read the whole story

  • Burt's Bees Tries Inspirational Videos For New Lipstick

    Even though the brand gets scarcely a mention, the three-minute videos, as well as the 15-second trailers, are meant to promote its all-natural moisturizing … Read the whole story

  • Tennessee Tourism Brings Concerts To Chicago

    The Tennessee Department of Tourist Development is sponsoring a live-streamed concert series that will be simulcast in Chicago. The tourism campaign aims to highlight … Read the whole story

  • Freedom Isn't Free -- It's $8.99 A Jug

    Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to … Read the whole story