Bill Backer, who brought us Miller Time, "Soup Is Good Food" and "I'd Like To Teach the World To Sing," among other indelible memes from the golden age of TV … Read the whole story
"He is a natural fit with Lincoln and where we are going as a brand," Andrew Georgescu, U.S. marketing communications manager, Lincoln Motor Co., … Read the whole story
"The overarching style of these commercials is 'celebrity open mic,'" said Don Raskin, senior partner of MME, Nathan's' agency of record for 26 years, … Read the whole story
"It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue … Read the whole story
By attempting to tap into the conversation surrounding the 2016 race, Budweiser is risking alienating a large swatch of their fan base. Read the whole story
One out of every 400 people in the country (with a population of about 43 million) has AIDS. The campaign was designed to humanize … Read the whole story