Marketing Daily
Friday, May 27, 2016
  • Big Papi Surprises Yankees Fans In B-Dubs Video

    To generate social buzz among the sports lovers who are the restaurant chains' core customers, Buffalo Wild Wings recruited David Ortiz to play a … Read the whole story

  • Neiman Marcus Adds Mobile Charge To Stores

    The plan, says Scott Emmons, head of NM's Innovation Lab, is to both strengthen its digital connection to shoppers, while making the in-store experience … Read the whole story

  • Johnson & Johnson Struggles With Brand Image

    "The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story

  • Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop

    Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen … Read the whole story

  • 2016 EFFIE Award Preview: Taco Bell Blackout

    Gold, silver and bronze Effie winners will be announced at the 48th annual North American Effie Awards gala on June 2 in New York. Read the whole story

  • Preston Kelly's 'Loony' New Cider Campaign

    The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's … Read the whole story

  • Welcome To The 'Hotel Tacoma'

    Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel … Read the whole story