Following younger workers returning to the cities, McDonald's yesterday announced that it was relocating its global headquarters from suburban Oak Brook, Ill., to the space in Chicago's West Loop neighborhood … Read the whole story
"A brand's advertising, marketing and promotion has to sync with its actions," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "Does it have policies … Read the whole story
Major League Baseball says its teams will wear special Father's Day uniforms with blue touches. Fans can buy them, too, with proceeds going to … Read the whole story
The campaign will include a "Path to Plants" digital series starring Venus Williams and other plant advocates to be announced in the coming months, … Read the whole story
The focus on the fitness capabilities of smartwatches may prove to be a key to getting them out of the early adopter phase and … Read the whole story
New York's Empire State Development is kicking off the 2016 summer tourism season with the "I Love NY" brand experience that includes a traveling … Read the whole story