Marketing Daily
Friday, June 17, 2016
  • Buick Debuts Envision Campaign

    "We are talking to people moving up to luxury, and those who are right sizing from a smaller or larger SUV or looking for … Read the whole story

  • #DadsAre Different: Have Brands Caught On?

    "In some ways, they are the new gatekeepers. We should be acknowledging them, counseling them, communicating with them. We hope 'PopCulture' is going to … Read the whole story

  • Schwab Promotes Benefits of Financial Advice

    "This multimillion-dollar campaign marks a fourfold increase in our investment versus what we've spent each year over the past few years," Schwab SVP Susan … Read the whole story

  • AFM Promotes Avocados For Kids' Breakfasts

    The mainly in-store campaign -- which will run from July 18 through Aug. 30 to leverage the back-to-school time frame -- will offer easy, … Read the whole story

  • PetSmart Teams With 'Secret Life Of Pets'

    "We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to … Read the whole story

  • ANA Pushing For Stronger Female Media Representation

    "There's a high dissatisfaction among parents [about] the portrayal of women and girls in media," Stephen Quinn, chairman of the AFE, tells "Marketing Daily." … Read the whole story

  • Positively Swedish: A Ring, A Nose, A Hasselblad, And Thou

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