A 1% drop in sales in Taco Bell's 6,400 outlets in the U.S tempered overall strong second-quarter results for Yum Brands, whose eateries are resurging in China, where it is … Read the whole story
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with … Read the whole story
The idea behind the Ronda Rousey spot is to celebrate the "the perfection of imperfection," and symbolizes the brand's commitment to the way athletes … Read the whole story
Mountain Dew's Sonika Patel, tells "Marketing Daily," "There is a lot of potential among amateurs and in true Dew fashion, we hope to give … Read the whole story
"If you look at some of the top reasons, brand reputation does come into it, as does the familiarity with these brands," JD Power's … Read the whole story
More than half of Millennials say that insurance companies are more trustworthy now then they were five years ago, according to new research from … Read the whole story
REI is attracting viral attention with its subtle advertising campaign that encourages people to "make home" by going outdoors to camp. Read the whole story