Marketing Daily
Wednesday, August 10, 2016
  • Bojangles Commits Random Acts of Chicken

    In one of the unscripted, unannounced happenings, 180 Big Bo Boxes containing chicken, biscuits and tea and labeled "Take me home" rolled out onto … Read the whole story

  • Zappos Partners With Olympian, Brooks Running

    "We want to work with athletes who have overcome amazing odds, who are passionate about their sport, who give back to their communities," Zappos' … Read the whole story

  • Nike Ads Soar; Rio Ratings Sputter

    "We are connecting with consumers and narrowing the distance between elite athletes and everyday athletes," says Greg Hoffman, Nike's CMO, of its Olympic-themed "Unlimited" … Read the whole story

  • Mars Takes Cats' Perspective Toward Treats

    The campaign features a 1980s-style music video starring the Electric Furs -- a fictitious band made up of cats -- performing a feline rendition … Read the whole story

  • People Purchasing Power Packs For Pokemon Play

    According to The NPD Group, sales of portable power packs designed to charge mobile devices on-the-go have doubled since the introduction of Pokemon Go, … Read the whole story