Marketing Daily
Monday, August 15, 2016
  • Penney's Gains; Kohl's Struggles

    Acknowledging that the industry faces "meaningful headwinds," S & P Global Ratings downgraded Kohl's to "negative" from "stable." But it affirmed to "positive" outlook … Read the whole story

  • San Francisco Campaign Aims To Make Composting Aspirational

    The solution, to link composting with the "foodie" lifestyle, is based on demographics and psychographics, according to the agency. The campaign's tagline: "Real Foodies … Read the whole story

  • Pokemon Players Open To Promos

    "It opens the door for businesses to have fun with this thing," Ryan Goff, senior vice president and social media marketing director at agency … Read the whole story

  • Tequila Brand Herradura Wants You To Hear The Smoothness

    Video ads in a new campaign for the brand developed with agency Grey Canada, feature sound frequencies reverberating through the crystal clear tequila set … Read the whole story

  • Buick Conducts Influencer Program In Hamptons

    "It's an overall continuation of bringing to life the sense of well-being that is one of the key values of Buick," Buick Marketing Director … Read the whole story

  • Olympic Ad Doping -- But Who Are The Dopes?

    What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story