Marketing Daily
Wednesday, August 17, 2016
  • Flyers, Especially Millennials, Prefer No Interaction

    Half of Americans try to avoid airline personnel by using electronic and online alternatives, and Millennials (61%) are the most likely to favor this … Read the whole story

  • For 'Maxxinistas,' TJX's Off-Price Allure Continues

    TJX's ability to resonate with core consumers contrasts with other retailers such as Macy's, Kohl's and the Gap, who can't quite seem to capture … Read the whole story

  • Progress In Leveraging Consumer Insights Remains 'Glacial'

    In a 2009 benchmark study, the Boston Consulting Group found just 10% of companies studied were using consumer insights to guide business decisions or … Read the whole story

  • PetSmart, Olympians Support Nulo Pet Food

    The products are just starting to roll-out in stores this month and will be available chain-wide later this fall, when the retailer plans to … Read the whole story

  • Gen Xers Are Homeowners Who Matter

    It's as if home improvement marketers went from focusing on high-spending Boomers, directly to the much-hyped Millennial. Read the whole story

  • Beat The Heat Italian Style

    RPM Advertising has created the "Italian For Summer" campaign to promote Terlato Wines' Riondo Prosecco brand. The campaign features online and print components including … Read the whole story