Mondelez, which would not sweeten its takeover bid enough to suit Hershey's taste, now may find itself turning into a tasty treat for another super-sized food company such as Kraft … Read the whole story
"The support and involvement they provide is representative of the type of support we provide for our customers," American Family Insurance CMO Telisa Yancy … Read the whole story
Nordstrom says the Madewell collection, with its artsy denim focus, has been a hit in its stores, and it's expanding to a total of … Read the whole story
TV ads will air throughout the season on ESPN, ABC, CBS, Fox and other sports cable and network properties. The campaign's digital efforts will … Read the whole story
"Danny Trejo is someone who can deliver this message in an arresting style," Glenn Eisen, SlingTV's chief marketing officer, tells "Marketing Daily." Read the whole story
Nissan is once again partnering with ESPN to introduce the latest Heisman House cast. Additions to the fictional fraternity this year include Derrick Henry, … Read the whole story
To reach this younger, discerning demographic during the Games, brands turned to one of the newest and most persuasive arrows in their quiver - … Read the whole story