Marketing Daily
Monday, September 12, 2016
  • Hyatt Launches First Dual-Branded Effort

    "We wanted to take a more emotional approach with the campaign and connect with business travelers on a deeper, more meaningful level," Hyatt's Sandra … Read the whole story

  • Brady, Miller, Rodgers, Newton: Football Kicks Off With An Out-There Ad Season

    There's Cam Newton channeling the brave and gentle bunnies of Watership Down for Under Armour. Von Miller and Aaron Rodgers pose as creative masterminds … Read the whole story

  • Bud Light Kicks Off NFL With 75-Second #MyTeamCan Spot

    The ad, from the brand's lead creative agency, Wieden + Kennedy, was directed by Mark Romanek and includes a voiceover by actor Michael K. … Read the whole story

  • Engaging, Keeping Audiences Harder Than Ever

    As hard as it may be to create content in today's fragmented and diverse media environment, it's becoming even harder to ensure that consumers … Read the whole story

  • National Car Rental Extends 'Go Like A Pro'

    "The 'Go Like A Pro' ads featuring Patrick Warburton represent National's most successful advertising in nearly a decade, and we attribute a lot of … Read the whole story

  • Send In The Clowns

    People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social … Read the whole story

  • Restaurant Chain Offers College Football Fans Some VR Highjinx

    The Zaxby's "Fanz of Flavor" tour is visiting college football stadiums throughout the fall. The experiential tour features a van with four virtual reality … Read the whole story