"We want to create a great story to connect with our consumer in a way that they can relate to and engage with," Kia's … Read the whole story

The H&M campaign, which breaks Oct. 17 in advance of the collection's Nov. 2 introduction, will include print and billboards, and focuses on seven … Read the whole story

The signature :30, "Cravings," asks, "Do you suffer from irritability, boredom, and chronic cravings?," as a voiceover promises that Mellow Mushroom's pizzas "are clinically … Read the whole story

The wireless carrier's just-launched initiative encourages customers in their markets to nominate football coaches who have had a profound impact on an individual, school … Read the whole story

"It's imperative for health insurance leadership to be mindful of the effect on consumers' opinions," Liz Reyer, VP and health insurance lead on GfK's … Read the whole story

Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story