Marketing Daily
Friday, September 16, 2016

Top of The News

Unilever Takes An Honest Co. Look; Discusses $1 Billion-Plus Bid
by Thom Forbes

Actress Jessica Alba's Honest Co. is in early talks with Unilever about an acquisition valued at more than $1 billion, the Wall Street Journal reports. The amount is "significantly less … Read the whole story

  • FOOD
    Tony Gets Makeover For Live Gigs, Looks Gr-r-eat!
    by Karlene Lukovitz

    The new campaign reflects an insight that tweens often doubt themselves and may need encouragement to display their abilities, show who they are and … Read the whole story

  • TECHNOLOGY
    CDW Gets Broader, More Targeted
    by Aaron Baar

    In the first campaign, we showed who the IT was working for," Dean Lamb, director of marketing at CDW, tells us. "This time, we … Read the whole story

  • SPORTS
    MLB Network Rolls Out Postseason Campaign
    by Tanya Gazdik

    MLB Network will roll out new spots dedicated to teams headed to this year's postseason. The first postseason spot features former Major Leaguers Mookie … Read the whole story

  • AUTOMOTIVE
    Jaguar, Land Rover Reveal New Retail Facility
    by Tanya Gazdik

    Jaguar and Land Rover are updating their retail facilities. Penske Automotive Group has opened the first facility in the United States, in Darien, Connecticut, … Read the whole story

  • COMMENTARY
    Statin Island: Trump Visits The Land Of Oz
    by

    "Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white … Read the whole story

  • Consumer Blowback Prompts A Redo Of A Brand Refresh
    by Larissa Faw

    Last year, Celestial Seasonings redesigned its packaging with great promotional fanfare. Consumers weren't impressed, and now the tea brand is reverting to what it's … Read the whole story