Marketing Daily
Tuesday, September 20, 2016

Top of The News

GoPro Launching Drone, Two Cameras, Cloud-Based Editing
by Thom Forbes

Looking to soar again after its Hero 4 Session crashed on takeoff last year, GoPro yesterday introduced its first drone, the Karma, and two new cameras, the Hero5 Black and … Read the whole story

  • APPAREL
    Uniqlo Intros First-Ever Global Ad Campaign
    by Sarah Mahoney

    "The Science of Lifewear" ads showcase the retailer's unique approach to clothing, as well as its egalitarian appeal, with clothing it likes to say … Read the whole story

  • FINANCIAL SERVICES
    John Hancock Focuses On Changing World
    by Tanya Gazdik

    "While our message still reflects our unique ability to understand the real life challenges and aspirations impacting people's financial lives, we're now pushing further … Read the whole story

  • BEVERAGES
    Brisk Runs Creative 'Accelerator' Contest For Hispanic Heritage Month
    by Karlene Lukovitz

    Five winners will receive trips to Long Beach, California for ComplexCon, taking place Nov. 5 and 6, the first festival and exhibition being hosted … Read the whole story

  • RETAIL
    Consumers More Likely To Shop In-Store This Holiday Season
    by Tanya Gazdik

    Consumers may research online, but plan to make more holiday purchases in-store, according to Epsilon, signifying the importance of personalizing online and offline communications … Read the whole story

  • COMMENTARY
    Wild Pitches: Autumn 2016 Edition
    by Bob Garfield, Featured Columnist

    As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former … Read the whole story

  • COMMENTARY
    At Dmexco, The Consumer Comes Into Focus
    by Christophe Collet, Op-Ed Contributor

    The digital marketing conference welcomed another record-breaking crowd this year. Here are four key takeaways from the show. Read the whole story

  • T-Mobile Takes Over Radio With DJ Promo
    by Larissa Faw

    The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story