Marketing Daily
Monday, October 17, 2016

Top of The News

HFC Alternatives Should Increase Prices But Not By Much
by Thom Forbes

Now that nearly 200 nations have reached a legally binding agreement to limit the use of hydrofluorocarbons (HFCs) - a key contributor to greenhouse gases in the atmosphere - starting … Read the whole story

  • APPAREL
    The North Face Asks Consumers To 'Question Madness'
    by Tanya Gazdik

    The campaign was created with a focus on inspiring the next generation to experience success, joy and understanding on their own terms, The North … Read the whole story

  • FOOD
    Non-GMO Snack Maker Promotes Via Crop Art
    by Karlene Lukovitz

    The crop ad was created in October (designated "Non-GMO Month"), in a non-GMO cornfield in Nebraska, through a partnership between the snack maker and … Read the whole story

  • RETAIL
    Consumers Spending More, Looking For Deals
    by Aaron Baar

    Don't discount good old coupons as a tactic. Nearly three-quarters of consumers (72%) said promoting or coupons could entice them to shop at a … Read the whole story

  • FINANCIAL SERVICES
    Prudential Supports PGIM With Campaign
    by Tanya Gazdik

    The campaign, which includes TV and print, highlights PGIM's focus on "delivering alpha," Prudential Financial's Niharika Shah tells "Marketing Daily." Read the whole story

  • Y&L Refreshes Champagne Velvet Beer Brand
    by Larissa Faw

    The brand, once sold nationwide, was shuttered decades ago before being revived in 2013 by Upland Brewing Company. A new campaign is designed to … Read the whole story

  • COMMENTARY
    From The Folks Who Brought You Tyranny...
    by Bob Garfield, Featured Columnist

    The FTC warns that if it has no regulatory authority here, then wireless carriers, cloud networks, email platforms and others will be able to … Read the whole story