Marketing Daily
Wednesday, October 26, 2016
  • John Legend, Chrissy Teigen Star In Target's Holiday 'Toycracker'

    It has given the classic story a modern twist, with Legend as the Rat King and Teigen as the Nutcracker. It's the first time … Read the whole story

  • First 'Most Interesting Man' TV Spot Tweaks Formula

    The intention of reaching out to the growing Hispanic consumer base is also clear. As revealed last month, the new actor can speak Spanish, … Read the whole story

  • CE Consideration Starts Before Going Online

    "It makes sense given how high ticket these items are," HookLogic's Erin Geoghegan tells us. "Shoppers are being influenced by the consumer electronics brand … Read the whole story

  • VW Outlines Settlement For Faulty Diesels

    "U.S. consumers seem to have short memories when it comes to automotive issues, so VW should be well on its way to moving forward … Read the whole story

  • Forget Training; Empower Digital Entrepreneurs

    Over time, I realized in-house-developed lunch-'n'-learns, digital conferences and classroom-based digital training efforts weren't moving the needle. Read the whole story

  • Samsonite Pivots To Focus On World-beaters And The Stuff They Carry

    The luggage company has typically focused on product features. A new campaign from Connelly Partners focuses more on the stories of Samsonite toting travelers. Read the whole story