Marketing Daily
Friday, November 25, 2016
  • AUTOMOTIVE
    Subaru Highlights Inspiring Stories
    by Tanya Gazdik

    The real stories "are all very powerful, and we are using these stories in our national television spots, as well as digital and online … Read the whole story

  • BEVERAGES
    Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot
    by Karlene Lukovitz

    A social media component will employ influencers to encourage teens to post about the ways that they "step up" during the holidays, using the … Read the whole story

  • PACKAGED GOODS
    Q&A: Wham-O CEO Wants To Get Kids Back Outside
    by Aaron Baar

    For a certain generation, Wham-O is synonymous with youth. The maker of Frisbee, Hula Hoop and Slip-n-Slide (to name a few) meant hours of … Read the whole story

  • RETAIL
    Ad Awareness Down Sharply Heading Into Holidays
    by Sarah Mahoney

    Amazon came in No. 1 again this year in YouGov's value perception ranking. What's more, it's out in front by miles, with a score … Read the whole story

  • Sun-Maid, MXM Bake It For Santa
    by Larissa Faw

    The "Bake It For Santa" campaign features several humorous video vignettes: viewers are treated to Santa spending quality time with his reindeer Dasher, Mrs. … Read the whole story

  • COMMENTARY
    Dealing With All The isms: Can Advertising Lead The Way?
    by

    "Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it? Read the whole story

  • COMMENTARY
    Touch Is The Next Frontier For Design
    by Greg Ricciardi

    All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well. Read the whole story