Starbucks' founder-in-effect, chairman and chief executive Howard Schultz will hand over the CEO position to COO Kevin Johnson in April to "shift his focus to innovation, design and development of … Read the whole story
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. Read the whole story
Post is running a heavy TV schedule for a 15-second spot promoting the sweeps. Honey Bunches' social media channels are also spotlighting the sweepstakes … Read the whole story
Electronics companies AMD and Alienware have teamed up with film studios 20th Century Fox and New Regency on a virtual reality experience that takes … Read the whole story
"We've been connected to Strait since the days when he could only be heard on AM radio, so it's exciting," says Craig Errington, VP … Read the whole story
If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. … Read the whole story
Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experience" campaign includes two TV spots that separately showcase the experiences, including sky-diving … Read the whole story