Marketing Daily
Monday, December 5, 2016
  • MetLife Launches First Post-Snoopy Campaign

    The goal of the campaign is to demonstrate how MetLife helps businesses navigate the changing workplace. A 30-second spot premiered on the Sunday morning … Read the whole story

  • Ohio Lottery Sends Grandma, Grandpa To A Better Place

    To ring in the season, it takes a page out of the sentimental advertising so common in the season and turns it on its … Read the whole story

  • Chic Backfires, As Lands' End Losses Mount

    The biggest problem is in the Canvas by Lands' End division, a sub-brand the company had hoped would draw in a younger, more chic … Read the whole story

  • Popeyes Launches Football Engagement Hub

    Phase one of the campaign, running through Christmas Day, focuses on college rivalries and playoffs. Fans are being encouraged to participate in polls and … Read the whole story

  • Edible Arrangements Targets Both C2B And B2B In Holiday Campaign

    The "Boss spot" promotes Edible's recently launched business gifting arm. The company says it is "seeing a lot of traction with sports teams and … Read the whole story

  • Good Grief

    Ha! I knew I was right! "Get rid of Snoopy," I advised Met Life, in print, because, obviously, the ads were just a particularly … Read the whole story

  • Why Brands That Are Direct Are Powerful

    I couldn't help but think "clothes for humans" was a perfect summation of what consumers are looking for - positivity, sincerity. Read the whole story