Marketing Daily
Thursday, December 8, 2016
  • Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game

    "Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gems" used to upgrade heroes and other game elements. Read the whole story

  • Lowe's Wants To Help People Love Where They Live

    The home improvement retailer has developed a video series called The Weekender, where DIY bloggers offer five projects to transform someone's space completely by … Read the whole story

  • Rousey Comes Clean About Strength, Beauty For Pantene

    Her first campaign for P&G's Pantene hair care brand comes just before Ronda Rousey's scheduled fight against UFC bantamweight champion Amanda Nunes on Dec. … Read the whole story

  • How To Rebrand And Influence People

    "Part of the reason behind the rebranding is to tell our story better, to all audiences but especially Millennials who may not be as … Read the whole story

  • SinusBuster Bursts Into View With Social Blitz

    The campaign features rapid-first social media posts over a 90-day period. The campaign also includes display, video, and promotional posts, as well as banner … Read the whole story

  • What 'Westworld' Teaches Marketers About The Customer Journey

    What makes being at Westworld such a phenomenon is that the storytelling isn't linear. Just like in life. Read the whole story