Marketing Daily
Thursday, January 5, 2017

Top of The News

Macy's Names 68 Stores It Will Shutter; 10,000 Jobs To Go
by Thom Forbes

Macy's yesterday said it was closing 68 stores of its 730 stores by the spring -- wiping out about 3,900 jobs -- and that it would lay off about 6,200 … Read the whole story

  • RESTAURANTS
    Starbucks On Track To Be Bigger Than McDonald's, Says Analyst
    by Karlene Lukovitz

    Starbucks' premium Reserve brand could eventually generate $3 billion in annual sales, and it has the advantage of being primarily driven by beverages rather … Read the whole story

  • AUTOMOTIVE
    December Auto Sales Lead To Another Record Year
    by Tanya Gazdik

    "A three-peat is possible -- if not probable -- if Wall Street, consumer confidence, and the economy continue to respond favorably to the incoming … Read the whole story

  • APPAREL
    Athleta Taps World's Oldest Yoga Teacher For 'Power Of She'
    by Sarah Mahoney

    The campaign is primarily digital, although the stories get prominent play in the print catalog: Tao Porchon-Lynch is on the cover, smiling and relaxed … Read the whole story

  • APPAREL
    Starring For Nike, Kevin Hart As 'The Man Who Kept Running'
    by Barry Janoff

    In documentary-type style, we follow Hart's progress from film star to a guy who lives off the land and converses with the animals, relying … Read the whole story

  • PACKAGED GOODS
    Astroglide Campaign Focuses On Exploration
    by Nina Lentini

    "The 2017 campaign is meant to be more emotive and less overtly sexual than campaigns past," Red Door Creative Director Patrick Cinco tells "Marketing … Read the whole story

  • Samsung Has Biggest CES Buzz (Not All Of It Good)
    by Larissa Faw

    According to a report by Amobee, 38% of all CES 2017 digital content engagement between December 3, 2016 and January 3, 2017 mentions Samsung … Read the whole story

  • COMMENTARY
    Exploring VR, Immersive Advertising
    by Tripp Boyle, Op-Ed Contributor

    For marketers who have yet to venture into the VR world, I have a few thoughts to share to help start you on your … Read the whole story