Dedicated followers of The Limited are finding their options are just that after the retailer revealed Friday that it was shutting down all 250 of its shops and reportedly will … Read the whole story
In recent times and going forward, earned media are being given a more important place in Panera's strategic mix, Chris Hollander, head of marketing, … Read the whole story
The Stinger takes Kia to another level, says Peter Schreyer, Kia president and chief design officer. "It's a special moment in my career, really," … Read the whole story
Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. Read the whole story
The app tracks sleep, gives users a 14-day sleep score to assess quality, and provides coaching on how to sleep better to maximize performance. Read the whole story
BMW of North America unveiled its new 5 Series via Facebook Live Sunday from the 2017 North American International Auto Show, ahead of its … Read the whole story
What I find most intriguing about Spectacles isn't the product itself, it's how it was launched. Read the whole story
Red Robin and its agency KBS originally launched the cheeky month-long campaign "Lose The Bun" to play off the trendy man bun hairstyle. To … Read the whole story