Marketing Daily
Tuesday, January 10, 2017
  • Chevrolet Bolt Wins Car Of The Year

    The Chevrolet Bolt won the coveted North American car of the year, announced Monday at the North American International Auto Show in Detroit. Read the whole story

  • Mountain Dew Debuts Mobile-First Global Campaign, Packaging

    The new campaign's tagline, "There's No Feeling Like Doing," alludes to the natural high that people experience when they're performing an exciting activity. Read the whole story

  • Ford Revives Ranger, Bronco Brands

    Ford announced plans to bring back the Ranger and Bronco nameplates and also outlined mobility initiatives, including its Chariot ride-sharing service. Read the whole story

  • GEICO Launches Voice-Responsive Assistant

    The bot is part of the insurance company's mobile app, and is designed to make navigating the sometimes complex world of insurance a bit … Read the whole story

  • Is Agile Too Agile for Marketing: F500 CMOs Weigh In

    The most significant challenge in adopting agile is often behavioral as employees and organizations resist change when there is some element of success in … Read the whole story

  • Report: Brands Need To 'Care' About Consumers Before They Will Buy

    A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story