Marketing Daily
Wednesday, February 15, 2017
  • Packaging Indignation: Brands Bank On Women's Fury

    "It was just so good," says Samantha Skey, president and CRO at SheKnowsMedia. "It was like copywriting from the other side." Read the whole story

  • The Trump Bump: Dominos

    Today's bump features Dominos pizza, the punchline of a tweet from former Hillary Clinton aide Philippe Reines that was retweeted by Clinton. Read the whole story

  • Campbell Turns Matchmaker With Dating Video Series

    It "celebrates the relationship and commonalities people have with food and each other," Campbell's Amy Benford tells "Marketing Daily." Read the whole story

  • F5 Networks Claims The Power Behind The Apps

    "We need to connect the dots between our technology buyers and higher-level budget owners and sponsors," says Ben Gibson, CMO of cloud technology and … Read the whole story

  • La-Z-Boy Touts Designer Service

    Part of what makes the La-Z-Boy shopping experience unique is its in-home design service, La-Z-Boy's Amy Hellebuyck tells "Marketing Daily." Read the whole story

  • Study Explores 'Anatomy Of An Auto Shopper'

    "There is still an art to advertising, but adding deterministic data into the mix makes approaches more scientific and measurable," Viant's Jon Schulz tells … Read the whole story

  • Be Ready: Life, Drones Come At You Fast

    A new campaign from the California State Auto Association Insurance Group highlights potential problems of tomorrow, like a drone unexpectedly flying into your living … Read the whole story

  • Chrysler Figures Prominently In 'Detroiters'

    I was very excited to watch the first episode of "Detroiters," the new show on Comedy Central about two of my favorite things -- … Read the whole story