The Kraft Heinz offer for Unilever, which disappeared as suddenly as it arrived after Unilever adamantly said no, has observers wondering about motivations, contemplating the impact of the eventful non-event … Read the whole story
The strength of Ferrari's brand is all the more remarkable, given its increasingly commercial approach and improving revenues. Read the whole story
Verizon has tapped Apple's Global Group Creative Director Andrew McKechnie as the chief creative officer of its newly formed in-house agency. McKechnie reports directly … Read the whole story
"Our evolving content strategy is all about telling stories that are emotionally rich and moving," Enterprise's Lee Broughton tells "Marketing Daily." Read the whole story
Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story
Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story