Marketing Daily
Wednesday, March 22, 2017

Top of The News

KFC's Marker Taking Reins At Carl's Jr., Hardee's As Puzder Dismounts
by Thom Forbes

Andy Puzder, who withdrew from consideration to be Labor Secretary in February in the face of stiff and mounting opposition from an assortment of groups, yesterday resigned as CEO of … Read the whole story

  • PETS
    Mars' Cesar Expands Products Line, Launches Campaign
    by Tanya Gazdik

    A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brings to life the reaction of dogs to tasting the new food. Read the whole story

  • RETAIL
    Stores Increase Advertising, Especially Social Media
    by Sarah Mahoney

    Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by … Read the whole story

  • Advertisers' Digital Marketing Skills Remain Stagnant
    by Aaron Baar

    "Organization change takes time, it is complex and technology itself isn't standing still, so new organizational structures can quickly be outmoded," says Boston Consulting … Read the whole story

  • COMMENTARY
    Toyota Finds Its Groove With Racing Sponsorship
    by Tanya Gazdik, Staff Writer

    There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday." Read the whole story

  • PACKAGED GOODS
    Nielsen Debuts Overnight Screening For New Product Ideas
    by Karlene Lukovitz

    The tool is designed to fill a need for a cost-effective solution at the "second-tier" product innovation level, reports Kevin Daly, SVP Nielsen Innovation. Read the whole story

  • COMMENTARY
    The Case For A Branded App
    by Michael Baer

    Contrary to what many marketers are thinking of late, the benefits for a brand can be many. Read the whole story

  • Horizon Media Helps Dean Foods 'Give' A Little
    by Larissa Faw

    Dean Foods is launching a new integrated sponsorship program with Bungalow Media & Entertainment, Intrepid, Inc. and Litton Entertainment, producers of "GIVE," the NBC … Read the whole story