Marketing Daily
Thursday, March 23, 2017

Top of The News

Nike Lacks Dazzle, Frazzles The Market
by Thom Forbes

Nike shares dropped like an air ball yesterday -- more than 7% -- after a fiscal Q3 2017 and conference call late Tuesday revealed good earnings but an uncertain future … Read the whole story

  • RESTAURANTS
    Chipotle Launches Family-Targeted Videos, In-School Push
    by Karlene Lukovitz

    The thrust is the importance of choosing "real," fresh, sustainably produced food over processed food, with inclusion of the type of unambiguous digs at … Read the whole story

  • COMMENTARY
    The Marketing Landscape In A Trump Presidency
    by Maria Pousa, Op-Ed Contributor

    For marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions. Read the whole story

  • AUTOMOTIVE
    Ford Features Ford F-150 Raptor In VR Story
    by Tanya Gazdik

    "It creates a truly immersive and impactful experience, just like actually driving the vehicle," Ford's Darci Gurney tells "Marketing Daily." Read the whole story

  • AUTOMOTIVE
    Autotrader Offers 'Must Test Drive' Suggestions
    by Tanya Gazdik

    Now in its third year, the awards are a uniquely consumer-focused program designed to highlight 12 vehicles that car shoppers should check out. Read the whole story

  • RESEARCH
    More Consumers Expect Discounts On Many Products
    by Aaron Baar

    "Boomers are wanting to be engaged in a promotional way," First Insight's Greg Petro tells "Marketing Daily." "Millennials haven't had a chance to develop … Read the whole story

  • AUTOMOTIVE
    Lexus To Customize RC F Sport On Facebook Live
    by Tanya Gazdik

    Lexus will provide viewers with options for each section of the vehicle and prompt them on when to vote. Voting will take place via … Read the whole story

  • Lyric Campaign Promotes Hearing Aid's Invisibility
    by Larissa Faw

    A new campaign from Terri & Sandy promotes the Lyric hearing aid as one that can't be seen. Research shows many hearing challenged people … Read the whole story