Marketing Daily
Wednesday, March 29, 2017

Top of The News

Drug Makers Haggle Preemptive $37G Price For Eczema Treatment
by Thom Forbes

The FDA yesterday approved the use of Dupixent, a twice-a-month injectable treatment for moderate-to-severe eczema - a chronic, itchy skin rash - made by Regeneron and Sanofi, which in turn … Read the whole story

  • FOOD
    Cheetos Debuts Spring 'Fashion' Line
    by Karlene Lukovitz

    Blogs (including HollywoodLife.com) are encouraging readers to vote for the Cheetos spring line item that they like best and share it on social with … Read the whole story

  • RESEARCH
    Food Brands Make Final Four In 'Brand Bracket'
    by Tanya Gazdik

    Ranked by social following, each brand competes based on actual social engagement throughout the tournament. Read the whole story

  • RETAIL
    Amazon Expands Grocery Pickup Tests
    by Sarah Mahoney

    With no minimum on order size, users simply pick out groceries, select a pickup time, and then cruise into the location, where an Amazon … Read the whole story

  • Let's Be Frank: MLB Names Nathan's As Official Hot Dog
    by Barry Janoff

    The company said it would soon unveil marketing, including a sweeps to "grant one lucky dog the chance of a lifetime," as well as … Read the whole story

  • RESEARCH
    Consumers Gravitate Toward 'Classic' Brands
    by Tanya Gazdik

    "Especially appealing to Millennials, we see these types of brands ... great at demonstrating their brand purpose," Reputation Institute's Allen Bonde tells "Marketing Daily." Read the whole story

  • COMMENTARY
    Social Media And Word Of Mouth: 2 Ecosystems That Must Be Mastered
    by Ed Keller

    How well does the social media tip of the iceberg reveal what is a much larger conversation happening in real life? Read the whole story