Each year I look forward to the first week in May. It marks the beginning of summer box office blockbusters. Secretly, I may even rank summer blockbuster season right up there as a fifth season. This season there are several movie franchises coming back for Xpeats; The Hangover III, Iron Man 3, Star Trek 2 and Fast and Furious is back for their sixth installment. What's the winning formula to a successful threequel or Xpeat?» 0 Comments
She's held slumber/book parties in Nordstrom stores around the country for the KN Karen Neuburger pajama brand; wrapped Shuttle by United airplanes in giant red bows for the holidays; and featured Ivory baby finalists in old-fashioned bath tubs on "Good Morning America." She's led the PR campaigns for some of the biggest brands in the world including Procter & Gamble, Four Seasons Hotels and Resorts, and Disney Interactive. And she's reached millions of women with key message points in the process. Now she's helping other marketers learn how to reach women without, well, missing the point.» 1 Comments
If you're like me, you're in need of a vacation after SXSW in Austin. Attendees are met with full sensory overload from the moment they arrive in town. People and brands with a typically large reach and influence can get lost when thrown into a sea filled with influencers.» 1 Comments
Can documentary filmmakers rely on their film's subject matter to be its main marketing machine? That's the plan for Tamar Halpern and Christopher Quilty, co-directors and co-producers of "Llyn Foulkes: One Man Band," a feature-length documentary about "an artist battling his own demons as well as the perceived demons of the art world."» 0 Comments
Traditionally, strong entertainment properties come from comic books, movies and television. They've helped to shape popular culture, and pop culture in turn, has shaped them to remain relevant. But with new phenomena like "Angry Birds," will digital media properties dominate?» 5 Comments
"Top Gun" just celebrated its 25th anniversary. (I officially feel #old). To celebrate this classic movie from the '80's, I went and saw it in IMAX 3D with 10 friends. A few things struck me. First, the dialog is still pretty damn good. Second, there are really only about three songs in the entire movie - as an adult I now feel slightly suckered from my youth. And we can learn a bit from Maverick and Goose's need for speed and data about MiGs.» 1 Comments
Live events, what a great way to keep your brand front and center with your key audiences. Sponsorship dollars are allocated, creative executed, even your experiential team is on deck, but social still seems to be on the back burner for these events.» 1 Comments
This season's must-watch film, "Argo," tells the story of a group of content creators who took the media and utilized content to deliver a message that helped change the lives of those who some say would have died without their ability to make the "media the message." The film and its characters, for many, delivered an "inside" look as to how media messages are delivered and digested by the general public in modern culture.» 1 Comments
Entertainment marketers love to associate their brands with nonprofit causes: The brand's financial support benefits the cause, and standing behind a worthy cause reflects well on the brand. There's no shortage of causes to choose from, but one that really hits home with many in the Hollywood community is Writers In Treatment.» 0 Comments
