MARKETING: ENTERTAINMENT
by Will Kassoy on Jan 31, 8:26 AM
It wasn't so long ago that we relied on TV to reach the mass market. Anyone who advertised during the Super Bowl - or "The Carol Burnett Show" for that matter - could reach a huge percentage of American households. A generation ago, advertising on ABC, NBC or CBS would get you into the majority of American homes, and command the attention advertisers today can only dream about. Back then, multi-tasking meant eating popcorn and watching "The Ed Sullivan Show" at the same time. Advertisers didn't have the battle for attention they have now.
MARKETING: ENTERTAINMENT
by Ranvir Gujral on Jan 25, 5:10 AM
For many brands sports fans are the ultimate target. Dollars constantly feed into sponsorships, media spots and social programs timed to players and teams. However, one of the most cost-effective solutions might be right above their audiences. Literally.
MARKETING: ENTERTAINMENT
by Alison Hill on Jan 17, 8:44 AM
Some viewers and even industryites out there might hit awards show burn-out this time of year, but not me. I love everything from the strategic nominee campaigns to the red carpet fashion, and I think Billy Crystal's Oscar monologues are among the best TV moments in the history of the medium.
MARKETING: ENTERTAINMENT
by Doug Chavez on Jan 10, 8:18 AM
This week, Las Vegas is being stormed by legions from Madison Ave., Silicon Valley and Hollywood, descending on the annual CES melee. I decided to skip the madness this year; however, I have been watching the tweets and various updates from afar.
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