Results for 2009

Is Simple The New Green?
As green marketers, our collective ability to learn from these early success stories of the Simple Revolution will pay enormous dividends in reducing confusion and encouraging adoption of green products.» 0 Comments
Is Simple The New Green?
So keep it simple, stupid (just because it's trite and overused doesn't mean it isn't also true and effective...) As green marketers, our collective ability to learn from these early success stories of the Simple Revolution will pay enormous dividends in reducing confusion and encouraging adoption of green products.» 0 Comments
Leverage The Power Of TV By Not Using TV
By "not spending" on a medium as large as TV, innovative companies are gaining a larger slice of the coveted notoriety and credibility pie than their competitors. With Pepsi's announcement of its intention last week, this type of strategy has been catapulted from small budgets and fringe groups to mainstream brand validation.» 0 Comments
Green-Shy: The Awareness Gap
Tech companies must do a better job to close this awareness gap and communicate directly with consumers by putting their green efforts in terms that consumers can relate to -- most notably with the pocket book, and they shouldn't be shy about it.» 0 Comments
People Prefer Visible CSR Products
Marketers should be aware that their appeal to people's charitable or giving nature will fail when they devalue these less visible, low self-signaling products. A concentrated effort will have to be made about what products marketers pick, their social self-signaling potential, and how the CSR information is conveyed.» 0 Comments
Green: Print
The pulp and paper industry as a whole is the fourth-largest contributor of toxic releases to air, according to the U.S. EPA Toxic Release Inventory Database. Even if it's not the greatest contributor to air pollution, (e.g., recent studies are pointing to the IT industry's carbon footprint as equal to the airline industry's) there is still room for much improvement.» 0 Comments
It Takes A Village
Green marketing is no longer solely the responsibility of the marketing department. Successful marketing actually depends on, well, the new marketing team; the members of that team however, may surprise you.» 0 Comments
The Awareness Customer Is A Revolution
Among Awareness Customers, the Concerned Caregivers and the Millennial Generation are moving through a self-directed path that uses social media in a starfish problem-solving process of learning, experimentation and then procurement.» 0 Comments
Water Weight
Ignoring the blue movement could cost your green campaign.» 0 Comments
CSR As Branded Content
Traditional marketing is simply no longer sufficient in connecting with consumers. This new reality demands a new approach to engaging them, which is where CSR as branded content comes in.» 0 Comments
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