These less visible, but influential companies are proving that online video is the future, while literally dispelling the myth that online video is garbage!
By targeting workers with a green message, a business will attain the highest possible level of engagement among staff, earn a reputation as a green (and great) place to work, and achieve the strongest competitive position when recruiting the next generation of talent.
Dramatic shifts in our economy in the past year have pushed people to focus more and more on their local communities and causes. The wagons are circling closer to home and marketing should follow suit. Here are some considerations when building your brand's environmental presence.
Do people believe they can single-handedly make a difference by driving a hybrid or buying chemical-free household cleaners? More importantly, for advertisers, will this drive them to buy eco-friendly products?