The product that opened my eyes to the potential of Good Guide's technology was a skin cream, which showed a reasonable environment rating, good corporate track record (society rating), but contained some suspected toxins for a low health score. A very thorough product profile could be shared via email, twitter or Facebook. The product could also be purchased through Amazon, and the company's other products were also featured. One word: wow.
Whether it's PR or economics that drive green, both will continue to play an important role in the energy and environmental decisions that technology companies make. Says Bill Kosik of HP, "The business case for green could just as easily include increasing market share by taking an aggressive stance on minimizing the impact on the environment as it could include tactical upgrades to optimize energy use."
Smart companies will act as if there is full-cost accounting.
Do I have my own selfish reasons for hoping, praying these new guidelines go live once the 60-day comment period ends? Guilty as charged. But really, how can you reasonably argue against cleaning up green marketing's Wild West?