• Earth-Friendly Can Benefit Profits, People And Planet
    In its latest report, SustainAbility, the Brooklyn, N.Y.-based think tank and strategic advisory firm, provides insight about a variety of earth-friendly business models that are profitable but also benefit people and the planet. Over the next few months, I'll cover each of five unique business models, including: Social Innovation, Environmental Impact, Base of the Pyramid, Diverse Impact, and Financing Innovation. Each one can serve as a template or inspiration for a new and profitable paradigm.
  • Get Inspired By These Cultures That Minimize Waste
    Cultures around the world possess their own unique, deeply-ingrained beliefs and traditions for minimizing waste. For instance, the Yankee ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked community bikes at train stations inspired bike-sharing programs in New York, Paris and other world capitals. Many such notions are the inspiration for entrepreneurs who are fast at work introducing new products that can help all consumers prevent water, energy, food and various materials from going to waste.
  • Storytelling Q&A With A CSR Expert
    I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the "Smartest Women on Twitter" by "Fast Company" magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.
  • Changing The Conversation
    Cigarettes are where the realization first dawned. Not the one you're thinking of. Not the unalterable and horrific truth about what cigarette-smoking can do to you. No, I'm talking about the incredibly simple, yet impossibly hard to accept epiphany that telling people something is bad for them does not mean they will stop doing it. No, not even if you show them incontestable facts and get a legion of serious-looking men in white coats to testify.
  • Countdown To Earth Day: There's Still Time To Take Action
    Much has changed since the first Earth Day (1970) in the U.S. - the creation of the Environmental Protection Agency, the passage of the Clean Air, Clean Water and Endangered Species Acts. Since 1990, the movement has gone global, lifting environmental issues onto the world stage.
  • Climate Change Denier's Estate Could Go Underwater - Literally
    On Wednesday the Obama administration announced a new website created with data visualization tools to make it easier for Americans to see the effects of climate change on their communities that are all but certain to occur within the coming years. True to a government-made website, Climate.data is hard to use, but after a bit of tinkering I was able to find an interesting mapping tool that showed the likely impact of sea level rise on coastal communities.
  • New Study Finds Social Media Best Practices for Sustainability Storytelling
    Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and notably to discuss sustainability initiatives, programs and progress. Alongside the rise of sustainability storytelling, social media has become a valued tool to bring corporate initiatives to life in the digital age.
  • The Impossibility Of Ending
    "People change the world," writes Elizabeth Kolbert, in her excellent and very frightening book, The Sixth Extinction: An Unnatural History. As you may have guessed if you read this column, she doesn't mean in a good, Joan of Arc-Gandhi-Dr.King-Einstein way. In the history of life on earth, there have been five extinctions. But none as great as the one we are now engineering through our population, our technologies and, finally, by our refusal to think beyond short-term gratification.
  • Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
    Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's post, "Is a Sustainable App in Your Future?," I interviewed Tom Corbett, general manager at Indiecentive.
  • The Green Tea Party Movement
    Al Gore and Rush Limbaugh just got married.
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