• Exposed! Global Warming Is Giant Hoax!
    "In a world where charlatans and mountebanks blather on about the impending horrors of climate change ... one man stood up and said 'NO.' One crusader faced down the might of the liberal-Birkenstock complex and dared say what many had thought, but few had the courage to utter: 'Climate change isn't real because the Bible says it ain't.' He is ... the man who brought a novelist to testify at a congressional hearing on environmental science. He is ... the scourge of every scientist who dares uphold a century's worth of climate measurements against the word of God. He is ...
  • Mission Versus Message - Why You Might Need To Rethink Green Marketing
    Sustainable brands are some of the few types of companies that are clear about their mission. While tech giants and consumer brands struggle with their mission statements, striving to balance responsibility to shareholders, with responsibility to employees and consumers, green brands tend to know why they exist.
  • The New Green Consumers: Smart Approaches To Targeting
    At a time when many people in the U.S. still feel they are "in recovery" from the lingering recession and the disappearance of so many jobs from the marketplace - who has time to worry about the environment?
  • Automakers Should Love Public Transportation
    Some industries have been doing whatever they can to back-track mass transit in this country. Even though President Obama has thrown billions at getting moveable objects like trains up and running, nothing has come of it, because where there's no political will there's no political way. But the auto industry should support mass transportation because, at the end of the day, alternatives to cars are in the industry's interests.
  • Millennials And The 'E-Word'
    Earlier this year, the Pew Research Center found that fewer than a third of Millennials believe that the word "environmentalist" describes them very well. By contrast, Millennials are more likely to describe themselves as patriotic and religious than they are to apply the word "environmentalist" to themselves.
  • Wake Up And Smell The End Of The World
    What would you do if you knew an enemy was threatening your life and the lives of everyone around you? Would you be inclined to act if you knew that the enemy would destroy not just your present, but your future and your children's futures?
  • When Going Green Backfires
    Just when we thought we had green marketing all figured out comes this report from The Journal of Consumer Research that found consumers are more likely to purchase green products if they think helping the environment is not the intended purpose of a product improvement.
  • 6 Tips For Naming Your Amazing New Clean-tech Product
    The inventors and engineers have spent years perfecting product X. It's a giant leap forward in solving a common consumer problem - and it's clean, green and sustainable. Now you have to go to market. What should you name this amazing new thing? Making the right decision could mean the difference between a billion dollar payday down the road, or a complete fizzle. Nobody remembers two innovative short video sharing sites from the '90s - Atom films and iFilms. YouTube took over their business models and became a phenomenon in no small measure because it's name spoke to people. Tesla ...
  • Sustainability And The CMO
    As Gardiner Morse wrote in a recent "Harvard Business Review" article, "a marketing revolution is under way and nowhere is that more visible than in the CMO's transforming role." Morse was specifically referring to Unilever's CMO, Keith Weed, who notably now oversees both marketing and communications and sustainable business. It is a shift from the model that exists at the majority of companies, namely that sustainability exists in a separate division.
  • Can The Apple Watch Save The Planet?
    Since about 10:30 am on Sept. 9, all the world can seem to talk about is the shiny new blockbuster-hopeful from Apple, which you dare not call the iWatch anymore. Critics have gushed over its sleek design, the "digital crown" navigation system, even the custom typeface that Apple has designed. But the central aspect of the device, while mentioned in every single report, has not generated all that much chatter. It's the data. More specifically, it's the potential impact of the data.
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