• The Power Of The Pubescent
    When we talk about marketing green, we tend to focus on selling to mature consumers, that is, adults. In reality, the consumer of tomorrow, an increasingly important influencer of behavior, is the younger generation of tweens and teens.
  • We're All Sustainability Professionals
    As sustainability continues to go mainstream, the smartest companies are incorporating sustainability into their business model. It's profitable, mitigates risk, and fulfills an increasing consumer demand. It's spreading across functions with executives such as the chief financial officer and chief marketing officer actively thinking about how sustainability impacts their roles and business units.
  • Happy Green Year, Maybe
    I can't take my eyes off it. Colors swirl seductively like dancers in a sultan's seraglio, inviting me to follow them as they float around the continents, wisping dreamily through millions of acres of forest, thousands of miles of oceans, imposing mountains and crowded cities. This could be a kaleidoscopic LSD trip from the '60s, but it's not. Like so many beautiful things (poison dart frogs, Medusa, the word "carcinoma") this is a vision of death, specifically of the world coming to a dirty, smoking, ignominious end. But maybe it contains a tiny kernel of hope for us as well, ...
  • Hey, Marketers! Wake Up And Smell The Green
    There's good news and bad news for marketers in the latest report on sustainability and new business models from the Economist Intelligence Unit. In late 2013, the report surveyed 285 senior executives, mostly in Asia-Pacific, Europe and North America, on their approaches to corporate sustainability, their experiences in measuring and reporting sustainability outcomes, and their plans to explore new business models to ensure long-term sustainability.
  • Marketing Red And Green
    This year, like the last several, consumers are focusing more on making ends meet than making the world greener ... except as it applies to their pockets. They are not less concerned about sustainability or greedier than in the past, it's just been tough few years.
  • Back To Basics: Normcore And Sustainability
    Do you dress according to your own set of style rules? Do you avoid wearing obvious fashion labels? Do you eschew the season's latest trends? If so, you might be more stylish than you think. If you've happened to read a fashion magazine or blog this year, you've probably heard about "normcore" - a much debated and discussed buzzword and one of this year's hottest movements in fashion and design.
  • Exposed! Global Warming Is Giant Hoax!
    "In a world where charlatans and mountebanks blather on about the impending horrors of climate change ... one man stood up and said 'NO.' One crusader faced down the might of the liberal-Birkenstock complex and dared say what many had thought, but few had the courage to utter: 'Climate change isn't real because the Bible says it ain't.' He is ... the man who brought a novelist to testify at a congressional hearing on environmental science. He is ... the scourge of every scientist who dares uphold a century's worth of climate measurements against the word of God. He is ...
  • Mission Versus Message - Why You Might Need To Rethink Green Marketing
    Sustainable brands are some of the few types of companies that are clear about their mission. While tech giants and consumer brands struggle with their mission statements, striving to balance responsibility to shareholders, with responsibility to employees and consumers, green brands tend to know why they exist.
  • The New Green Consumers: Smart Approaches To Targeting
    At a time when many people in the U.S. still feel they are "in recovery" from the lingering recession and the disappearance of so many jobs from the marketplace - who has time to worry about the environment?
  • Automakers Should Love Public Transportation
    Some industries have been doing whatever they can to back-track mass transit in this country. Even though President Obama has thrown billions at getting moveable objects like trains up and running, nothing has come of it, because where there's no political will there's no political way. But the auto industry should support mass transportation because, at the end of the day, alternatives to cars are in the industry's interests.
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