• Chipotle Gives New Life To Paper To-Go Bag
    There are many environmentally harmful habits I still need to stop (e.g., drinking pod coffee), but like many other tree huggers, I have become obnoxious about avoiding one-use bags. On days I forget my cloth grocery bag (most days), I can be seen wobbling through the streets of Los Angeles, precariously balancing a milk jug on top of a cereal box on top of toilet paper.
  • Tech Helping Medical Devices Go Green
    Even if we're loathe to admit that climate change is a thing, it makes sense for those who use the most energy to do what they can to keep their carbon footprint in check, which puts the medical industry right up near the top of the list.
  • How To Penetrate A Reality Distortion Field
    It may come as a surprise to those of us who consider ourselves au courant with the state of the world, not to mention sane, that there are still people out there who would deny the reality of human-caused climate change. So imagine how you might feel upon encountering voices that say global warming is actually good for humans.
  • The 'New And Improved' Sustainable Development Goals. Why Should Brands Care?
    I spent two intense days at the Social Good Summit in New York last week and left feeling both exhausted and exhilarated. The exhaustion was the result of attending six hours of back-to-back sessions with no break, listening to an impressive mix of leaders from business, government, the entertainment world, NGOs, start-ups and civil society talk about the challenges confronting the world today. These leaders have established 17 ambitious sustainable goals for the world to accomplish-in only 15 short years. The exhilaration came from feeling empowered to think about new ways to tackle some of these goals using the powerful ...
  • How Marketers Can Overcome Greenwashing For Consumers
    Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal Trade Commission's Green Guides have been revised only twice in the last 17 years, most recently in 2012, and these infrequent updates struggle to keep pace with marketing strategies that may give rise to consumer confusion and deceptive greenwashing by companies.
  • Marketers: Use Your Green Words Wisely
    When it comes to selling green or energy-efficient products, we marketers tend to throw around a lot of jargon. But do consumers really speak our language? A recent research report from Shelton Group shows that some green buzzwords are big consumer favorites, while others are total turnoffs.
  • The Court of Public Opinion
    Witch-hunts, tar, feathers and public pillorying are not usually found in the modern marketing plan. But sometimes, you have to go back in time to move forward. Let's talk about the subject that has displaced discussions by Californians of where you can find the best yoga studio, quinoa salad or stretch of beach: the water crisis.
  • Could You Be A Victim Of Nuisance Flooding?
    As marketers, we are expected to be masters of the well-turned phrase, the catchy tagline that makes people laugh and think and remember our brand above all others. Sometimes that's true, but if we are to be honest, we could all learn from the politicians, those wonderful people who polarized a debate on reproductive rights as "pro-life" vs "pro-choice." As much as my personal vote would differ, I have to say it's hard to stand up and say one is not for life. Or the Cassandras who dubbed governmental oversight of health insurance "death panels," which would decide when to ...
  • Strange Bedfellows
    Something very interesting happened to the campaign for action on climate change last month. One has often wondered whether it would take an act of God to get people to do something. Well, close enough. A new voice joined the debate and not just any new voice. This one happens to command an audience of over a billion who quite literally take his pronouncements to be the word of God. Yes, last month Pope Francis I issued an encyclical that addressed man's relationship with nature.
  • I'm So Thirsty
    You look up. It's mid-day. You've been walking fast. Lick your lips. Dry. Dry as a well-picked bone in the desert. There is no water. Is this a dream? A post-apocalyptic nightmare at your local multiplex?
« Previous Entries Next Entries »