• 5 Big Digital Lessons From 2014 That Can Turbocharge Your Success In 2015
    2015 is fast approaching and most people are focused on setting goals, assessing the year that was and making resolutions that will help them improve their personal and professional lives in the New Year.
  • Health Builds Brands And Business
    Brands that are not directly health-related are becoming health relevant. This is because the world now expects more from a brand than just products; people want to see a sense of purpose, of corporate responsibility and global citizenship. And where better to make a real difference than in health? The one thing you can be sure absolutely everybody cares about.
  • Patient Access to EHRs - How Much Should Doctors Share?
    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.
  • Will VC-Funded Companies Be The Ones To Transform Healthcare?
    The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, and predictive health intervention seem to be overshadowed by the realities of a conservative, slow moving industry. However, the bright sparks that are being ignited by venture-capital-funded companies offer a vision of the future and their ability to transform the continuum of care.
  • Marketing In A World Where Health Consumers Refuse To Be Treated Like Hamburgers
    Last week, a post was published on the popular blog KevinMD written by Dr. Joel R. Cooper, a family physician. It was designed to serve as a wake-up call to patients about how time-pressed doctors really view them.
  • Will You Be A Master In The Coming App-Renaissance?
    Webster's defines a renaissance as "a situation or period of time when there is a new interest in something that has not been popular in a long time." With more defined and relaxed regulatory guidance on apps from the FDA this year, more and more marketers are taking a serious look at the app, ushering in an app-renaissance in 2015.
  • Have You Ever Price-shopped For Surgery? You Will!
    When was the last time you paid retail prices for anything?
  • Multi-surface Storytelling
    Effective content is designed for the customer, not the marketer.
  • All Hail The Health-empowered Medtech Patient
    Patients have more control over their healthcare than ever. But do they have the tools to control it properly?
  • Helping Patients Get The Most From Patient Portals
    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.
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