• The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes
    Why effective education is a crucial component of care, and how healthcare marketers can help.
  • Creative And Medical Science Communications: An Unexpected Pair
    Historically, there has been a noticeable divide in the kind of work we do for healthcare professionals (HCPs). It's either highly creative with compelling concepts that are translated into arresting visuals that inspire emotion. Or it's largely scientific with text-heavy content and data-focused visuals that lack much, if any inspiration. Can there really be a happy marriage between medical science communications and creative?
  • Mapping The True North: The Next 20 Years Of DTC
    In the U.S., the practice of marketing medicine directly to consumers (DTC) is turning 20 in just a few months. Its presence and impact have been a lively topic among physicians, advertisers and patients. DTC ads have been skewered on Saturday Night Live, maligned as increasing cost and motivating unnecessary treatment, credited with helping people become aware and get necessary treatment, and ... the AMA would like to see them gone forever.
  • How Isolation Impacts Those Suffering With Rare Disease
    Feeling alone can be almost as debilitating as the condition itself.
  • Making Health Tech More Human
    Intelligence is generally considered an exclusively human attribute, but we're fast approaching an age where machines will be considered intelligent as well. If this is indeed the case, it's only natural that machines will also develop a genuine personality. Many of them, such as Siri from Apple and Amazon's Alexa and Echo, already have names and voices.
  • How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers
    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child's care, transition programs that guide young adult patients are scarce. In fact, according to the National Survey of Children with Special Healthcare Needs, more than 50% of the parents reported that no one ever spoke to them about the upcoming need for their child to switch to adult care.
  • Where Should Your Value Lie?
    Media agencies have always leveraged scale and buying clout to negotiate savings for clients. This is no longer good enough. Data and targeting capabilities have become more sophisticated, consumers are curating their own content ecosystem, and patients are more empowered.
  • The Phone Is Killing Your Sales Pipeline
    Imagine a new prospect calling your medical practice for the first time. If she gets right through to a friendly person who can answer her questions intelligently and put her on the schedule, she probably leaves the conversation with an appointment. If she gets a voicemail message asking her to leave a message, she most likely hangs up and calls another provider.
  • Embracing Nimble As A Core Marketing Strategy
    Nimble as cited by the Oxford Dictionary - quick and light in action; agile - or some of my favorite synonyms: quick, graceful, skillful, deft.
  • Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child's care, transition programs that guide young adult patients are scarce. In fact, according to the National Survey of Children with Special Healthcare Needs, more than 50% of the parents reported that no one ever spoke to them about the upcoming need for their child to switch to adult care.
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