• How Telemedicine Is Propelling Change Around The Hospital Experience
    Telemedicine will no doubt increase patient engagement, because patients who receive care when and where they want are more motivated to participate in self-care. And on the provider side, being able to identify what is important to the patient and providing those services will go a long way to establishing a partnership outside of the office visit. From reviewing medical records to charting treatment plans, from reading x-rays to home healthcare, telemedicine is making healthcare more available to everyone.
  • The Pharma-Physician Trust Gap That's Hiding In Plain Sight
    When it comes to the pharmaceutical industry's digital ambitions, it's becoming less and less about producing stand-alone apps and more about developing digital tools that have therapeutic potential. This was the message Dr. Joseph Kvedar had for those attending the recently concluded 2015 HIMSS Connected Health Conference.
  • Why Pharma Needs An Integrated Point-of-Care Marketing Strategy
    How effective is a car that has two wheels in drive and two wheels in reverse? Well, maybe you'll go a bit sideways and get somewhere, but it's not really moving you to where you need to go, right? I think we can all agree that cars, much like marketing plans, are most effective when all the wheels are turning in a coordinated direction.
  • What Makes Content Shareable?
    Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.
  • How The Well-connected Doctor Enhances Patient Engagement
    We've all been there. With unexpected free time, you watch a daytime TV show that you hadn't watched since you were home sick in grade school. You fidget in the chair, and check your emails. It's been 15 minutes since you arrived and you're still in the waiting room. As a matter of fact, the average wait in doctors' offices including the waiting room and exam room is climbing upwards of 45 minutes.
  • How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy
    Customer relationship management (CRM) is here to stay and is at the heart of companies' digital initiatives for years to come, Gartner said in a report that came out in 2014. The hot topic in CRM across multiple leading industries, including healthcare, is the Internet of Things (IoT) as it joins cloud, social, mobile and big data as the fifth driver of CRM investments.
  • Prescription Drugs Have An Election Campaign Issue; Effective Marketing Strategy Can Be The Cure
    If the pharmaceutical industry doesn't "Get out the Vote" for innovation this election cycle, the consequences will be stormy waters, not business as usual, with a concerted attack on industry that threatens to spook the markets, lower valuations, and distract senior management.
  • Are Big Data, Smart Devices And Wearables Improving Wellness And Saving Lives?
    It should come as no surprise that we're losing the battle to improve global wellness.
  • Imagining The Possibilities
    On the heels of the release of the movie "The Martian," NASA confirmed the presence of water on Mars. Sometimes, we Earthlings experience odd happenstances like this. But it underscores the quantum leaps and accelerated compression of technological breakthroughs and their applications to potentially solve human problems, while often, simultaneously creating new ones.
  • Improving Patient Relationships Through Customer Relationship Management
    Reaching and engaging patients in today's fast-paced digital landscape requires a new way of thinking for healthcare industry marketers, business development and strategy professionals. Patients are more connected than ever before through mobile and other electronic devices, and in return, they expect the same when they enter a hospital or health system environment. This transformation is putting pressure on healthcare marketers to diversify hospitals' outreach methods to meet digital expectations and continue to do more with less.
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