• Helping Patients Get The Most From Patient Portals
    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.
  • 5 Traits Marketers Must Have To Succeed In The Digital Innovation Economy
    Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven't prepared you for the fast-moving digital future?
  • The 3 Social Mistakes You're Making, And What To Do About Them
    Lately I've been spending time with brands looking to reach new heights in their social efforts. Here are three of the more common scenarios, which I hope help you think through your planning efforts.
  • Should Health-Care Systems Advertise?
    I was nearly speechless when I read a recent blog post from Knowledge@Wharton, a business analysis journal from the Wharton School of the University of Pennsylvania, questioning whether health-care system advertising should be regulated or even banned. Here are a few excerpts to give you a taste of the editorial flavor.
  • The Retail Mindset: How Consumer Choice is Impacting Marketing Strategy
    Healthcare has been in a state of transition over the past several years, as three key trends have impacted how consumers view and utilize healthcare. Hospitals, health systems, providers and health plans have found themselves having to adapt to meet the growing demands of consumers.
  • Using Patient Education To Stop The Hospital Revolving Door
    According to the Centers for Medicare and Medicaid Services (CMS), about one in five Medicare patients discharged from a hospital is readmitted within 30 days. In an effort to change this, in 2009, the CMS began publicly reporting hospital readmission rates for certain conditions, and the Affordable Care Act contains multiple payment reforms intended to promote hospital efforts to address and prevent adverse events after discharge. Chief among these are financial penalties for hospitals with above-average readmission rates for certain illnesses.
  • Your Frenemy Is Really Your BFF: Embracing Contradictions
    Of late, I've found myself staring into a few large contradictions that impact my professional world and thinking about the opposing forces they represent.
  • Are You Afraid Technology Will Make You Obsolete? You're Not Alone
    A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of my most popular essays. People either strongly agreed or disagreed with the notion that technologies that allow for the automatic delivery of personalized health information to consumers could pose a threat to marketers.
  • Bridging The Divide: How Clinical And Commercial Can Work Together
    Clinical Development and Product Marketing teams within pharmaceutical companies seem so distant from one another sometimes it's hard to recognize that they are working for the same company.
  • Healthy Creative (For The Non-Creative)
    It will come as no surprise that I spend the majority of my time with creative types. That's mostly because it's my job, but also because they're a ton of fun. (Which may be why it's my job...) We share a love of ideas and a fascination for where ideas come from and the process of realizing them.
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