Starting with the question "how will we make money?" and working your way to the patient will lead to irrelevance. I assure you, if that model is flipped and you start with the patient -- the money will follow.
Digitally enabled social conversations around health are here to stay, and they will play an important role in how people make health decisions. Just as clearly, until pharma becomes actively engaged with those conversations, the potential for social media to positively impact patient health will fall short of its full potential.
There is greater regulatory interest in the privacy issues surrounding these records but you read it here first that, with that much data accumulating, there will be a new force to become acquainted with and perhaps master in this industry.
This mobile healthcare technology sector will continue to develop rapidly but it's clear that pharma and other health care brands will need to take a flexible, multi-variable approach to achieving success in the mobile medical world.