Let's see if Share of Influence can be the first real step towards remaking pharma into world class companies organized around the needs of their customers. That, I think we can all agree, would be one big, sweet step forward.

While the technologies of communication and marketing have undergone massive and rapid transformation -- the fundamental restriction on the pharma industry stands unchanged.

As we explore the pharmaceutical digital marketing frontier of unlimited creativity and innovation, it's also important to remember who it serves. Without meaningful mental and psychological connections, your digital message, no matter how cleverly crafted, may just turn into cyber-space junk.