Results for January 2011

Digital Diet: Remedies For Internet Indigestion
We're all in the health space whether it's health marketing, advertising, social media or content. As time goes by, we all get busy and, even though we talk about it all the time, we forget to take care of our own health. 2011 is here and the demands on every online health marketer continue to increase: for some, at an exponential rate.» 0 Comments
Improving Website Efficiency For Clinical Trials: Be Seen And Be Clear
If your research study is utilizing a website to help drive patient recruitment, here are a few tips to increase traffic and decrease bounce rates.» 0 Comments
5 Tech Trends To Watch In 2011
Here is my take on five tech trends in healthcare marketing and how to anticipate them in 2011.» 0 Comments
The Three 'R's To Building A Successful OTC Digital Campaign
Have you ever thought about what you'd do if you were tasked with developing a digital marketing campaign for two over-the-counter brands under one portfolio?» 0 Comments
Healthy Observations: The Journey To Health
What does the road to wellness feel like?

There are many different types of health conditions and illnesses, and their journeys to wellness are never quite the same. But one universal commonality is that once patients understand what kind of illness they have, they move into the mind-set of wanting to know how to best treat it, deal with it, and get back to "normal" life. The long course to diagnosis is suddenly over and the patient is left with the need to expedite their road to health.

When we map out the journey that a patient goes on ...» 0 Comments

Healthy Observations: The Journey To Health
There are many different types of health conditions and illnesses, and their journeys to wellness are never quite the same. But one universal commonality is that once patients understand what kind of illness they have, they move into the mind-set of wanting to know how to best treat it, deal with it, and get back to "normal" life. The long course to diagnosis is suddenly over and the patient is left with the need to expedite their road to health.» 0 Comments
The Importance Of Microstrategy
Pharmaceutical companies are used to taking a broadly defined target market and slicing and dicing it a number of different ways. But are they prepared for the next wave of strategy required in today's communications environment -- microstrategy?» 0 Comments
Picture This: Some Options For Telling The Story Of Your Hospital
Instead of these for-sale framed pictures on the wall, I imagined this hospital using some of the space to mount a few flat-screen monitors with compelling questions, information, and spotlights on what makes them unique.» 0 Comments
'Advertising-Driven' Behaviors As Early- Stage Diagnostics Of DTC Business Strength
Focusing exclusively on "prescriptions filled" as a measure of DTC advertising impact can miss important early-stage diagnostics of DTC brand business strength. These early stage diagnostics tend to be "advertising-driven" behaviors which, when viewed sequentially, represent an individual's pathway to becoming a customer.» 0 Comments