MARKETING: HEALTH
by Prodeep Bose, Elizabeth Elfenbein on Mar 25, 3:30 PM
For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can "get into their skin" and know how best to communicate with them.
MARKETING: HEALTH
by Randy Isaacson on Mar 18, 12:00 PM
Once upon a time, a smartly dressed sales representative pulled out a cleverly designed sales aid and sat with a doctor to describe the features and benefits of an amazing new product. The doctor was impressed with the presentation, or at least liked the representative enough to write a prescription for her product. Mission accomplished! While this was once a fairly accurate description of how we marketed healthcare products, it's now just a fairy tale.
MARKETING: HEALTH
by John Adractas on Mar 15, 11:00 AM
The engagement best friend for marketers is a robust feedback loop from customers. This is commonplace in industries like retail and commerce. Healthcare, however, is playing catchup in many ways with consumer engagement.
MARKETING: HEALTH
by Eric Solomon on Mar 11, 11:00 AM
In this age of rapid technology, marketers have more investment options to consider than ever before. Media advancements and convergence have empowered consumers, and blurred the lines between advertising and content. And thanks to big data, the majority of our marketing efforts can be measured and held accountable not only to front-end marketing objectives, but also against tangible business goals.
MARKETING: HEALTH
by Janie Curtis on Mar 8, 4:04 PM
Marketing healthcare can be challenging in today's environment because according to a Gallup study in 2015, only 39% of consumers have a positive view of the industry, compared to 45% that have a negative one. That leaves the industry with a net 6% deficit. This is shockingly low when compared to another industry like the computer industry that has a 59% net positive score.
MARKETING: HEALTH
by Prodeep Bose on Mar 4, 11:00 AM
We are at the cusp of potential breakthroughs in personalized medicine, and there are a range of innovation areas where they are likely to take place. The Personalized Medicine World Conference, which took place in late January in Silicon Valley, identified six major themes that encapsulate this innovation.
MARKETING: HEALTH
by Daniella Koren on Mar 3, 1:00 PM
I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.
MARKETING: HEALTH
by Christopher J. Culver on Mar 1, 1:00 PM
Healthcare is evolving. It's shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today's consumer requirements. This is our passion. It's the passion for innovation that we have for our work and the Point of Care. This drives us forward.
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