Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
A Disney study examines the interplay between multi-platform TV and paid search.
ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.
Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.
Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.
A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together?
Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle.
The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights.
How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why.
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues.