• Marketing Twofer: Data and Devices
    Data may be the bedrock of today's marketing. But it also pays to know who's on the other end of a device. LiveRamp's Jeff Smith explains why.
  • Using AI And Machine Learning To Personalize Content
    We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology.
  • Measuring The Immeasurable: How To Attribute TV Behavior
    Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around it.
  • What Should We Be Ready For In 2017?
    We asked cross-channel marketing execs across the spectrum what we should expect to see in the coming year.
  • New From the DMA: A Cross-Device RFI And Glossary
    A look at the DMA's sample RFI for use when buying cross-device identity technology. And insights from a DMA webinar.
  • Do You Like the Sound of 30,000% ROI?
    Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked about emphasizing email as a strategy to cross-channel success at the MediaPost Email Insider Summit last week.
  • How Many Devices Can You Measure?
    The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge.
  • Privacy And Data: What Will The Future Hold?
    A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty?
  • The Cross-Channel Finish Line
    How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot.
  • Keep An Open Mind, Campaign By Campaign
    Agency vet Paul Price talks about the challenges in creating effective cross-channel campaigns, starting with staying agnostic about what channels will work best with each new campaign.
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