Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle.
The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights.
How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why.
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues.
Data may be the bedrock of today's marketing. But it also pays to know who's on the other end of a device. LiveRamp's Jeff Smith explains why.
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology.
Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around it.
We asked cross-channel marketing execs across the spectrum what we should expect to see in the coming year.
A look at the DMA's sample RFI for use when buying cross-device identity technology. And insights from a DMA webinar.
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked about emphasizing email as a strategy to cross-channel success at the MediaPost Email Insider Summit last week.