• Creating The Omnicom Omni-Channel Agency For McDonald's
    Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
  • Disney Determines Long-Term Impact Of Its MultiPlatform TV
    A Disney study examines the interplay between multi-platform TV and paid search.
  • Where Luxury Intersects With Digital
    ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.
  • Users And Devices: The New Ecommerce
    Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.
  • How The Home Depot Optimizes Omni-Channel
    Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.
  • Attribution: The Unfinished Business
    A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together?
  • Valentine's Day Brings Channels Together
    Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle.
  • Revenue-Driven Data Shift
    The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights.
  • The Affiliate Ecosystem -- And How to Attribute
    How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why.
  • Ahead Of The Cross-Channel Curve
    Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues.
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