Data may be the bedrock of today's marketing. But it also pays to know who's on the other end of a device. LiveRamp's Jeff Smith explains why.
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology.
Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around it.
We asked cross-channel marketing execs across the spectrum what we should expect to see in the coming year.
A look at the DMA's sample RFI for use when buying cross-device identity technology. And insights from a DMA webinar.
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked about emphasizing email as a strategy to cross-channel success at the MediaPost Email Insider Summit last week.
The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge.
A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty?
How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot.
Agency vet Paul Price talks about the challenges in creating effective cross-channel campaigns, starting with staying agnostic about what channels will work best with each new campaign.