MARKETING INSIDER: CROSS-CHANNEL
by Carly Fink on Jan 25, 8:30 AM
Evaluating current information about competitors will help to refine your positioning, understand how current trends impact your business and identify "white-space" market opportunities. Here are six free or low-cost options that provide a wealth of valuable market data
MARKETING INSIDER: CROSS-CHANNEL
by Bob Barr on Jan 18, 8:30 AM
As a first step to inserting a personal touch into the digital experience, B2B marketers should consider the four 4 Rs of personalization: Recognize, Remember, Recommend, Relevance. The next step - and this is really at the heart of personalization, is to determine what you know about the person on the other side of the screen.
MARKETING INSIDER: CROSS-CHANNEL
by Jason Goldberg on Jan 11, 8:30 AM
Brands need their own trust indices. To build them, researchers need to dig into where the brand stands and what's informing the trust level.
MARKETING INSIDER: CROSS-CHANNEL
by Shaun Quigley on Jan 4, 8:30 AM
The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much data in too many places. Consequently, the solutions generally fall into three buckets.
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