MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 28, 8:30 AM
Manish Ahuja, chief product officer at Qualia, talks about the state of data and how marketers and their agencies can hold data providers accountable.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 21, 8:00 AM
Four weeks into writing this column, I don't want it to devolve into a platform for theory that has no relevance to real-world practice. What are you looking for?
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 14, 8:30 AM
KIND snacks founder and CEO Daniel Lubetzky's goal was to make a company that would have a social impact and be economically successful by celebrating kindness while making a product that's both tasty and filled with nutritional ingredients.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 7, 8:30 AM
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, to talk about omnichannel attribution and how advertisers can get more out of their partners.
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