Google Glass And The NBA: A Slam Dunk Or An Airball?
It seems as if every day there is yet another news article touting the benefits of Google Glass in the workplace. As spin-control efforts go, this is a smart, calculated move on Google's part, considering that the novelty of smart glasses might have already started to wear off. While Google's Glass at Work initiative may ultimately unlock some interesting applications in certain vertical fields, particularly medicine and IT, the workplace that seems to be getting the most buzz lately when it comes to the implementation of Glass has been the NBA.» 0 Comments
Hope Springs Eternal: Lessons From Opening Day
I did something last week that I hadn't done in awhile. I attended opening day at an MLB ballpark, and I had a better time than I expected. Now, let me put the previous sentences in the proper context. I go to a lot of baseball games for both work and pleasure. In fact, I probably can't think of more than three things that I'd rather do than go to a baseball game...and it doesn't matter who's playing.» 0 Comments
Brands Need Smarts And Luck During March Madness
March Madness is an apt moniker for this flurry of competition we've been treated to the past few weeks. Fitting not only for the unpredictable action on the court and the passion that it inspires, but for the sponsors associated with the NCAA tournament, as well as the heaps of money this spectacle generates.» 0 Comments
Men's Final Four Generates Big Games, Big Moments, Big Money
Among the major sports events that cities clamor to host are the Super Bowl, the Olympics and the NCAA Div. I Men's Basketball Tournament Final Four.» 0 Comments
Connected Stadiums: Getting Fans Off Their Couches And Back Into Arenas
Like many sports fans these days, I find myself spending less time attending live sporting events and more time watching my favorite teams and athletes from the comfort of my own home (or my local watering hole). It's not for lack of interest (despite the findings of a recent report that indicated 9 out of 10 men in the United Kingdom fake their love of sports to impress friends and colleagues.) Keeping true fans in the stands for virtually all types of live sporting events has actually been getting harder to do over the last five years-and the decline in ...» 0 Comments
Pay Attention To Me! Why 'Participatory Fandom' Can Be A Game Changer
Let's set things straight. This is not a puff piece for formal and costly customer relationship management (CRM for those who like acronyms) programs. Faithful readers of this newsletter know that, by trade, I'm a sports marketing researcher, and many marketing researchers often shudder at CRM's disruptive ability to refocus clients away from good basic consumer research. But I'm also a sports marketing guy who has hopefully built a reputation for being able to effectively translate consumer insights and observed behaviors into tactical strategies, and some of our recent work has reaffirmed my belief in the potential for CRM best ...» 1 Comments
MLS: Chasing The Big Leagues
This month is known as "March to Soccer" for the faithful of Major League Soccer. It also marks the beginning of MLS' 19th season, in what has been a long road just to get to the starting line of relevance in the U.S. This has taken sweat and equity from many dedicated people around the sport of soccer, from all walks of influence. The feeling is that the 2014 season will blossom into a different story. Fans could see the MLS take a quantum leap in growing its brand and further advancing the domestic version of the "beautiful game."» 0 Comments
Stern Passes To Silver. He Shoots, He Scores
If there is one thing we can learn from sports, it is that nothing lasts forever. Babe Dahlgren replaced Lou Gehrig as the New York Yankees first baseman. Jimmy Johnson replaced Tom Landry as head coach of the Dallas Cowboys.» 0 Comments
Sam I Am: Is The NFL (And Fans) Ready For A Gay Football Star?
As brands go, the National Football League hasn't exactly been a leader when it comes to the acceptance of gay athletes. Despite a Diversity Mission Statement that includes the expressed objective of "creat[ing] a culturally progressive and socially reflective organization that represents, supports and celebrates diversity at all levels," the NFL historically has taken a "Don't Ask-Don't Tell" stance when it comes to supporting gay players.» 3 Comments
Breaking Through Amidst The Avalanche
While I've touched on this in my last couple of postings, I can't stop thinking about the transformative impact of cross-platform media activation on sports marketing.» 0 Comments
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