• How Boston 2024 Was Done In By Old-Time Marketing
    Boston 2024 just released their revised plan in an attempt to win support among Massachusetts taxpayers and politicians. While the new plan will be more honest than the 1.0 version, it is likely too late. The odds of the IOC picking Boston to host the 2024 Olympics are slim to none. In fact, most in the know think that the USOC may dump Boston for L.A. to meet the September deadline to file an application for an American city to host the games.
  • The Value Of FIFA - Will It Hold?
    The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person's right of publicity, a serious scandal can negatively impact a celebrity's brand value. FIFA's reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand's persona.
  • The Trickle-Down Effect In Sponsorship From FIFA
    So much has already been written about the recent and ongoing investigation into FIFA surrounding corruption and financial impropriety, and we have no plans or expertise to diagnose it further.
  • What I Learned At The Rodeo

    As one who has had the great fortune of visiting every MLB ballpark and my fair share of other sports venues, I was able to cross a new one off my bucket list the other weekend by attending my first rodeo, deep in the heart of Texas. 

    As a sports marketing researcher, one of the greatest aspects of my job is the opportunity that it affords me and my team to better understand the mindset and vantage point of consumers from myriad walks of life and interests. Further, I believe that as “social scientists” our perspectives are broadened ...

  • Jock Jams Vol. 2015: It's Like Coachella And The Super Bowl Had A Baby
    Flat out, there are too many options for entertainment in 2015. With commitments at work, to family, to friends, to hobbies, there's just too much stuff going on to stay up on all of the things all of the time. You've got to figure out how to prioritize your free time in a way that makes sense for you. For me, the priority is with live entertainment - and it always has been, really. Movies end up on DVD. Today's hot TV show will make it to Hulu or on Netflix. Gatsby will still be as great if you read ...
  • Global Sport Sponsorship Trends - Actual Rights Fees Vs. Asking
    Whether it is real estate, grocery shopping or sports marketing, as buyers we all want to know that we are paying a fair price for that purchase.
  • Fox, Brands Ready To Kick Some Grass In FIFA Women's World Cup
    In 2011, Fox Sports Media Group secured the exclusive U.S. English-language rights to broadcast the FIFA World Cup, outbidding incumbent ESPN and other interested parties.
  • Social Media Shorts for Sports: The Value of Snapchat
    Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one waiting to be downloaded. But Snapchat, which has been around since 2011, is gaining value as it is increasingly being used by Millennials. Sports brands should take notice of this, and many have indeed begun to include Snapchat as part of their social media marketing strategy.
  • Discovering The 'Secret Sauce' That Drives Greater Onsite Fan Engagement?
    The sports marketing world is fraught with numerous examples of "fire, fire, fire" implementation strategies, in contrast to the more recommended "ready, aim, fire" approach. Nowhere do we see this more acutely than in the pervasive topic of retooling the fan environment at sporting venues. It seems that nearly everyone is making significant investments in upgrades, improving broadband infrastructure to enable more consistent wi-fi capability and in developing interactive, social spaces that seek to enhance the fan experience, drive greater customer value and ultimately create a more differentiated live environment that compels greater attendance.
  • How To Turn A Non-Endemic Sponsor Into A 'New Endemic' Sponsor
    The conventional thinking in sports business is that there are two main classes of sponsorship. The first class, endemic sponsorship, traditionally refers to the core group of brands on which a sport relies. These are the brands directly invested in the success of the sport - manufacturers of hard goods, mostly - Adidas, Honda, Birdhouse Skateboards, etc. You know them well.
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