• Batten Down The Hatches, DraftKings and FanDuel are Just Getting Started
    It might surprise you that a cursory search for "DraftKings" or "FanDuel" on Twitter produces alarmingly few references to setting lineups, or depositing money, or discussing results of a previous week's contests. Instead, the prevailing topic of discussion is advertising exhaustion, with many users gleefully mocking the services' relentless marketing.
  • Baseball Hits A Home Run With Twitter
    Major League Baseball (MLB) is entering the last week of an exciting season that has attendance and local TV ratings up over last year in most cities. The resurgence of teams in key markets like New York, Chicago and Toronto has been very beneficial, as has the continued success of smaller market teams in Kansas City and Pittsburg.
  • What Sunday Night Football Trouncing The Emmys Means For Advertisers
    In case you missed it, there was a brutal smackdown recently. The winner was the National League Football.
  • Ads On Jerseys Not New, But Still Revolutionary
    When the NHL last week officially unveiled its jersey deal with Adidas - which beginning with the 2016 World Cup of Hockey and then the 2017-18 season will take over from its own Reebok division as the exclusive supplier of on-ice apparel and supplier of licensed apparel and headwear - it came with one inevitable question: Will there be ads on NHL jerseys?
  • Mercedes-Benz Does Stadium Kick-Off In Atlanta
    Mercedes-Benz U.S.A. (MBUSA), which for four years has had its name on the Superdome in New Orleans, has nabbed rights to the big football venue in its new hometown.
  • NFL Set To Kick Off Video Revolution
    The NFL has a history of using emerging technologies to offer fans a better experience, especially when it comes to video. They've introduced augmented reality with a yellow line marking the first down, added instant replay to the rulebook, and given fans the quarterback's POV with ESPN's Skycam.
  • Will The Women's World Cup Send Sales Skyward?
    For a sport that has never held much traction in the United States, this level of viewership got me thinking, "Are marketers paying attention to this?" Interest in soccer usually piques during the World Cup (men's and women's), but this year's win has the potential to carry America's interest beyond the finals.
  • Value The Elusive 'Event Enthusiast'
    Early in my career, my group was tasked with the development and implementation of a plan to increase ticket sales for a major annual sporting event that drew reasonable attendance with little marketing effort or expenditure. After much internal discussion and preliminary analysis of prior years' sales, we developed a planning mechanism that remains a part of our strategic arsenal, to this day. Simply articulated, we created an exhaustive list of potential elements of the marketing/promotional/media mix, as rows down a spreadsheet. We then listed potential target segments as columns.
  • Can Rugby Really Take Off In America?
    To hear the organizers and media partners tell it, this month's Rugby World Cup in England is practically the most popular sporting event in the world. World Rugby - rugby's international governing body, formerly IRB - has claimed a constantly growing (and oft-disputed) global audience of nearly four billion viewers in 2011 for the World Cup. That figure puts the competition behind only the FIFA World Cup and the Olympics as the world's third-largest broadcast.
  • U.S. Open Marketers, Media Have Quite A Racket
    It doesn't take much to get people excited about the U.S. Open, the tennis Grand Slam that will be held in the Billie Jean King National Tennis Center in Queens, NY (Aug. 31-Sept. 13). But the 2015 event is certainly loaded with changes and innovations that will raise the bar on marketing and activations.
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