• A Hot Summer For The NBA And NHL
    In 1994, Sports Illustrated published an issue entitled "Why the NHL is Hot and the NBA is Not." The issue and its cover are one of the most memorable, because of how it accurately captured the momentum of two different sports. Last month, Sports Illustrated decided to bring the cover back, this time proclaiming that both the NHL and the NBA were "hot," and they certainly weren't wrong.
  • Delta, United Airlines Find How Twitter Can Be Bitter, Swift In Sports
    Delta Airlines has some 690,000 followers on its Twitter account, United Airlines has nearly 460,000, and it must have seemed that most of them were actively tweeting about the carriers in not-so-friendly terms over the past week.
  • Playing To Win: Connected Objects And Sports
    As digital trends go, wearable, connected objects and the so-called Internet of Things (IoT) appear to be reaching maximum volume 11 on the hype scale these days. The promise of a world where everything is somehow tethered to the Internet-thus controllable via any and all connected devices-has a certain Utopian appeal, for sure, but the reality is somewhat more mixed. While some reports indicate a steady and rapid rise in IoT technologies over the next decade or so, that unabashed enthusiasm increasingly has been tempered by more skeptical points of view.
  • For Father's Day, I Want The Mass Media to Stop Bashing Golf
    Total upfront disclosure ... the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little defensive about a sport that my firm and I have studied extensively and that I have enjoyed as a participant and fan for even longer than that.
  • The Next Step For U.S. Soccer
    When U.S. Men's National Soccer team manager Jrgen Klinsmann said he wanted to make an impact on the game in the States, I am not sure he meant to set off a PR tirade. The impact I am talking about was the surprising move of leaving Landon Donovan, arguably the most accomplished soccer player ever in United States history, off the final 2014 World Cup roster. The move was met with an explosion of controversy. Traditionally, debates about roster decisions in the U.S. are reserved for sports like football or basketball. It is unique and admittedly refreshing to hear fans ...
  • WNBA Scores Points In Diversity, Marketing
    While the NBA continues to make news as it decides the fate of an owner whose beliefs regarding race relations have alienated him from the business, sports, social and marketing worlds, the WNBA continues to align itself with these same communities for taking forward-thinking moves in the arenas of inclusion and diversity.
  • The Toronto Raptors Clean Up, Thanks To Drake
    If there's one thing that Canadian basketball fans can't stand, it's the sight of lint. Just ask Grammy Award-winning rapper Drake. In April, the reigning prince of Canada's hip-hop and basketball realms was famously caught scrubbing his sweatpants with a lint roller while seated courtside during Game 2 of the NBA playoff match between the Brooklyn Nets and the Toronto Raptors. Mocking images and memes of Drake's public display of fastidious tidiness quickly went viral, with the rapper also getting in on the joke by posting an anti-lint pic on his Instagram account.
  • A Brand Roadmap For Optimizing Relationships
    Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.
  • Brands Looking Outside The Lines For Endorsements
    If you are looking for the stars of tomorrow, the NFL and NBA draft are a good place to start. In addition to competing with the best in their respective sports, newcomers like Jadaveon Clowney and Jabari Parker will also be competing for endorsement dollars from major brands.
  • Brands Will Not Conquer World Cup Marketing By Relying on Network TV
    As excitement-frenzy in many places-starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords.
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