• For Father's Day, I Want The Mass Media to Stop Bashing Golf
    Total upfront disclosure ... the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little defensive about a sport that my firm and I have studied extensively and that I have enjoyed as a participant and fan for even longer than that.
  • The Next Step For U.S. Soccer
    When U.S. Men's National Soccer team manager Jrgen Klinsmann said he wanted to make an impact on the game in the States, I am not sure he meant to set off a PR tirade. The impact I am talking about was the surprising move of leaving Landon Donovan, arguably the most accomplished soccer player ever in United States history, off the final 2014 World Cup roster. The move was met with an explosion of controversy. Traditionally, debates about roster decisions in the U.S. are reserved for sports like football or basketball. It is unique and admittedly refreshing to hear fans ...
  • WNBA Scores Points In Diversity, Marketing
    While the NBA continues to make news as it decides the fate of an owner whose beliefs regarding race relations have alienated him from the business, sports, social and marketing worlds, the WNBA continues to align itself with these same communities for taking forward-thinking moves in the arenas of inclusion and diversity.
  • The Toronto Raptors Clean Up, Thanks To Drake
    If there's one thing that Canadian basketball fans can't stand, it's the sight of lint. Just ask Grammy Award-winning rapper Drake. In April, the reigning prince of Canada's hip-hop and basketball realms was famously caught scrubbing his sweatpants with a lint roller while seated courtside during Game 2 of the NBA playoff match between the Brooklyn Nets and the Toronto Raptors. Mocking images and memes of Drake's public display of fastidious tidiness quickly went viral, with the rapper also getting in on the joke by posting an anti-lint pic on his Instagram account.
  • A Brand Roadmap For Optimizing Relationships
    Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.
  • Brands Looking Outside The Lines For Endorsements
    If you are looking for the stars of tomorrow, the NFL and NBA draft are a good place to start. In addition to competing with the best in their respective sports, newcomers like Jadaveon Clowney and Jabari Parker will also be competing for endorsement dollars from major brands.
  • Brands Will Not Conquer World Cup Marketing By Relying on Network TV
    As excitement-frenzy in many places-starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords.
  • Why Baseball Needs Storytelling For Long-term Success
    Baseball, America's favorite and somewhat declining pastime, is caught in an interesting paradox when it comes to the future. In terms of revenue, it is thriving - a record $8 billion in 2013 as new TV deals from national and local partners have proved lucrative. The league has also been an innovator in the digital realm using streaming video, social media engagement and the embrace of mobile apps, like "At The Ballpark" and "At Bat," as smart extensions to cater to fans in the new media environment while enhancing their experience at the ballpark and at home.
  • Topps, Upper Deck Rebuilding Their House Of Cards
    There was a time when kids would buy sports trading cards and play with them. Then came an era when trading cards were considered too sacrosanct to be handled and had to be put into vaults for future investment purposes.
  • Google Glass And The NBA: A Slam Dunk Or An Airball?
    It seems as if every day there is yet another news article touting the benefits of Google Glass in the workplace. As spin-control efforts go, this is a smart, calculated move on Google's part, considering that the novelty of smart glasses might have already started to wear off. While Google's Glass at Work initiative may ultimately unlock some interesting applications in certain vertical fields, particularly medicine and IT, the workplace that seems to be getting the most buzz lately when it comes to the implementation of Glass has been the NBA.
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