The new year is almost upon us so it seems only fitting to take a moment and think about resolutions for next year. I suppose I can't really make resolutions for us all, but I will take this time to share a few wishes that I have for travel marketing in 2011.
At a time when travel marketers and legacy media are debating the merits of bloggers as legitimate travel media, here's a leap to recognizing Twitterers -- and spending serious money on giving them a forum.
Why do we throw so many good things away?
Garner your share of increased travel spend in 2011.
For marketers, the vetting process has gotten more difficult because of the sheer number of travel bloggers. Blogging itself is in transition as many bloggers move to "microblogging" and social media. That will make the job of finding and developing relationships with productive bloggers even more complex.
Fresh off moderating an OMMA AdNets panel on this very issue, I thought it would be a great time to catch up on where we are, as told by the best minds in the room, so to speak.
Brands look for ways to differentiate themselves in a sea of sameness.
It's fourth quarter, we're all looking at the numbers we're supposed to hit by year-end, and we're putting all hands on deck to figure out how to achieve them. Based on the number of email offers I've received in the last week, it's clear that a lot of travel marketers are turning to eCRM as a way to help bolster results.
Make it work, make it easy, and perhaps even put something in it for me that I can't get elsewhere: a special deal, an upgrade, or some point bump for going through your website.
Maximize the opportunities at every touch point.