It's fourth quarter, we're all looking at the numbers we're supposed to hit by year-end, and we're putting all hands on deck to figure out how to achieve them. Based on the number of email offers I've received in the last week, it's clear that a lot of travel marketers are turning to eCRM as a way to help bolster results.

Make it work, make it easy, and perhaps even put something in it for me that I can't get elsewhere: a special deal, an upgrade, or some point bump for going through your website.

Maximize the opportunities at every touch point.